That’s why we create products that help you to balance those contrasts, that make you feel at home whether you’re celebrating a significant milestone or making a simple dinner on a regular Tuesday evening. It’s our intention that these products will help you to create a space that is uniquely yours – we call it a space to feel comfortably you.
THE MEANING OF HOME
Our homes are distinct, personal spaces. Above all, they are uniquely representative of the people who live in them. Creating a space that feels comfortably and authentically you is to create a home that tells a story – the story of you. It can be read through the details of your home: in the art hanging on the wall and the books that line the shelves; in the wedding invitation tacked up to the fridge and the family heirloom displayed in the windowsill; a children’s toy left out from playtime; your favourite dress hanging in a doorway, waiting to be ironed. It’s not about spotless perfection – it’s about showing who you are as a person when you invite someone into your home.
“Creating a space that feels comfortably and authentically you is to create a home that tells a story
– the story of you.”
GENEROSITY OF SPIRIT
When designing a new collection, we always start with a word or a feeling. Although we strive to create beautiful physical objects, we are interested in adding a level of emotion into the product. We want to create lamps that will illuminate the features of your loved ones and the words of your favourite author, accessories you can mix in alongside your own personal treasures and pieces of furniture that will enrich your life through both function and form. We always work to balance our collection between the calm and beautiful – pieces that are easy on the eye and soothing to look at – and the more artistic and whimsical, because life itself is a balance between chaos and calm.
If you come and visit us at our home, the Home of ferm LIVING, you’ll find that our Boutique & Showroom is set up just like a home. When exploring the different rooms – from the kitchen to the kids’ room – you’ll find that it’s not only filled with the ferm LIVING collection, but also books, vintage finds, plants and small, thoughtful details that help to communicate the ferm LIVING story. It’s a story that is at once inspirational, embracing and informal, and most importantly, a space where our guests can always feel comfortably themselves.
“It’s not about spotless perfection – it’s about showing who you are as a person when you invite someone into your home.”