Privacy policy

At ferm LIVING ApS (hereafter “ferm LIVING” or ”we”) prioritises data privacy and confidence. At the same time, we want to give you the best possible experience when you visit our website. Therefore, we collect and use information when you shop in our webshop, including expediting your order and registering your preferred functions, etc., as well as sending marketing material and other information on our products and activities if you have given us your explicit consent. Finally, your information can be used to investigating suspicion of fraud.

1. Data controller and contact information

This website is owned and managed by:

ferm LIVING ApS
Laplandsgade 11
2300 København S
Danmark
info@fermliving.com
Tlf: 70227523

2. Collecting personal data

Collection of personal data happens in one or more of the following cases:

• When you shop in our webshop

• When you subscribe to our newsletter

• When you browse on our site – cookies (view our cookie policy)

• When you participate in activities on our website including competitions

• When you sign up for “Save this information for next time” at check out

We only keep your information registered in one place, even if you use our e-mail address in one or more of these cases listed above. This means that your information can be reused, for example as a returning customer at check out, and at the same time not receive the same material from us multiple times.

The data we collect on you is for example your name, address, e-mail and phone number submitted by the consumers themselves when placing an order in our webshop, by browser onsite or by signing up to our newsletter.

3. What is purpose with the data?

Personal data is collected with the following purpose:

• Signing up and sending out newsletters, and other marketing materials and invitations for events

• By purchasing products in our webshop

• Statistic and analysis of traffic

• Other marketing purposes

• Purchase: Storage of order request, order confirmation, invoice (agreements)

• Signing up for “Notify me” using your e-mail to get a notice regarding a products availability. After sent e-mail, your data is deleted.

• Storage of check out information when using ”save this information next time” at check out

fferm LIVING only processes your personal data if there is a legal basis for doing so. The legal basis for our processing of your personal data is found in Article 6, Subparagraph 1 of the General Data Protection Regulation.

Recipients of our newsletter has given their consent either digitally or physically for example by signing up at events. You can always unsubscribe our newsletters by clicking ”Unsubscribe” in the footer of the received e-mail.

ferm LIVING keeps statistics about which areas of our website our users visit. These data do not contain personal data. By means of the data collected, knowledge of the users' use of the website is obtained. This information is used to improve the website. We use data on all our users’ navigation to understand how, as a group, our users use our sites, and on this basis to try to improve the website. We do not have access to your browsing history when you leave our site. We do not sell or otherwise disclose information about our users’ use and navigation on our webshop. We do not sell your information to third parties.

4. Disclosure to other data controllers

We will not disclose your information to third parties without your permission. However, in certain circumstances, and to comply with the law, we may be required to disclose information to e.g. public authorities or the police.

5. Transfer to data processors

Your personal data is transferred to our external storage Prime Cargo and to our shipping company so that your purchased goods can be delivered. In addition to this, your personal data is transferred to ferm LIVING’s partners, who provide services on ferm LIVING's behalf, e.g. broadcasting newsletters. These partners only process personal data on ferm LIVING's behalf and in accordance with ferm LIVING's instructions.

6. OTransfer to third countries

Your personal data is transferred to the US and Canada, as we use Shopify Inc. as a platform. The company has acceded to the so-called EU-US Privacy Shield Framework.

Shopify Inc. is certified under the Privacy Shield agreement, and thus offers a guarantee to comply with the European level of data protection (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

7. Deleting your personal data

We will delete your personal data when we no longer need to process it for the fulfillment of one or more of the functions listed above in paragraph 3.

8. Cookies

We use cookies on our website. For more information – please go to our  Cookie Policy here

9. Security

We have implemented safeguards to ensure that our internal procedures meet our high security standards. In this way we strive to protect the quality and integrity of your personal information to the best of our ability.

10. Facebook Pixel, Custom Audiences and Facebook Conversion
In our online offering, we use the so-called "Facebook pixel" due to our legitimate interests in the analysis, optimisation and economical operation of our online offers. "Facebook pixel" is a product of the social network Facebook, Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA or, if you are in the EU, Facebook Ireland Ltd., 4 Canal Grande, Canal Grande, Dublin 2, Ireland ("Facebook").

Facebook is certified under the Privacy Shield agreement and thus offers a guarantee to comply with European levels of data protection (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

Using Facebook Pixel, it is possible for Facebook to identify visitors to our online offers as a target group for displaying advertisements (so-called Facebook ads). Therefore, we use Facebook Pixel to show Facebook ads to users who have shown interest in our online offers, or who have certain characteristics (e.g. interest in certain items or products based on their visited web pages) that we send to Facebook (so-called "custom audiences"). Using Facebook Pixel, we also want to ensure that our Facebook ads are in accordance with users’ potential interests and do not seem like a nuisance. Using Facebook Pixel, we are able to monitor the impact of Facebook ads for statistics and market research, allowing us to see whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion").

Data processing by Facebook is part of Facebook's data use policy. General guidelines for displaying Facebook ads can be found in Facebook's data use policy: https://www.facebook.com/policy.php. For specific information and details on Facebook Pixel and how it works, visit the help section on Facebook: https://www.facebook.com/business/help/651294705016616.
You can object to the use of cookies for the measurement of reach and advertising purposes via the deactivation page of the Network Advertising Initiative (http://optout.networkadvertising.org/) and on the US website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/). 

11. Social media
We use social media platforms to communicate with our customers, those interested and users in general about our services and products. By using these social media platforms and networks, their rules and guidelines for data processing apply.

We process these data, if the user is communicating with us on these networks or platforms for example by writing a posts on our social media site or send us a message, unless otherwise specified in our Privacy Policy

12. Your rights
You can always get information about your personal data in accordance to “The Right of Access by the Data Subject” (GDPR). If you wish to exercise your right, you need to contact us by sending an email to: info@fermliving.com We will strive to answer you request within 4 weeks maximum - 3 months.

Please note: The right to access by the data subject is applicable in most cases, but there exist exceptions in special cases. If you believe you do not receive the information you are entitled to, you can exercise your right of access by making a complaint to the  Danish Data Protection Agency . If you have further question, please do not hesitate to contact our customer service.

13. Withdrawal of consent
You can always withdraw any consent you may have given. We will afterwards dele your information unless you continue processing by any given reason. If you wish to withdraw you consent, please contact us on  info@fermliving.com or by phone +45 70227523. You can always unsubscribe newsletters by clicking ”unsubscribe” in the received e-mail.

If you choose to revoke your consent, it does not affect the legality of our processing of your personal data based on your previous consent up to the date of withdrawal. If you revoke your consent, the revocation will be effective from the time it is made.

14. Links to other websites etc.
Our website may contain links to other websites or to embedded websites. We are not responsible for the content of other companies’ websites or their practices relating to the collection of personal data. When you visit other sites, you are encouraged to read the site owner's policy regarding privacy and other relevant policies.

15. Changes to information etc.
If you want to update, change or delete your personal information, or you wish to access the personal data processed about you, or if you have questions about the above guidelines, please contact us at  info@fermliving.com If you want to update, change or delete your personal information, or you wish to access the personal data processed about you, or if you have questions about the above guidelines, please contact us at:

ferm LIVING ApS,
Laplandsgade 11,
2300 København S
telefon: +45 70227523
webshop@fermliving.com

16. Right of complaint
If you wish to complain about the processing of your personal data, you can contact us via email, telephone or letter as stated in section 13 above. You can also contact the Data Protection Agency, Borgergade 28, 5., 1300 Copenhagen K, Denmark.

The data protection officer at fermliving.com is Head of Legal Helle Stakemann

Last Modified: 22/08/2019