We want to inspire people to live a more mindful and sustainable lifestyle. To us, this means buying less, buying better and keeping things in use for longer. We therefore design for longevity – both in terms of function and aesthetics. We value authentic design and clear functionality, working to create high-quality products that are made responsibly and with a lasting aesthetic appeal.
We take a holistic approach to sustainability and have implemented responsible thinking throughout all areas of our business. In the design phase, where the first important choices for a product are made, we employ a range of Responsibility Criteria for new products that include longevity, material, designing for disassembly, certifications, climate screening, production and social responsibility. We take a ‘cradle to grave’ approach in order to consider the entire life cycle of our products and promote circularity. Working within this set framework of practices allows us to balance compliance, climate and social parameters.
We believe that designing for longevity is the foundation to minimizing our resource consumption and CO₂ emissions. To ensure we move in the right direction, our Sustainability Manager works closely with the design and product teams, tracking our progress and helping us identify opportunities to implement more sustainable solutions in both social and environmental contexts.
We know that we are not perfect, and so it’s with both determination and humility that we pursue better and easier ways for our customers to make responsible choices.